Adult contemporary music, frequently abbreviated AC, refers to styles of popular music that ranges from lush Sixties pop, often vocal-based and rooted in traditional European styles to ballad-heavy music with varying degrees of rock influence. AC radio plays mainstream music excluding hip hop, hard rock, some teen pop music and rhythmic dance tracks (though during the 2000s, these have been included), which is intended for a mature adult audience. Radio stations playing this format will often target 16-54 year-olds, the group most valued by advertisers.
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